Maureen Zehring
NAnews and Nikk.Agency: a union that changes the rules of the game
In the usual logic of media and business, such unions are rare. News goes its own way, marketing its own. But on August 13, 2025, we can safely say: when the editorial office and the agency work side by side, the result is louder and more honest than many competitors.
NAnews tells the stories of Israel and Ukraine as if sharing news with a close friend. And Nikk.Agency at the same time turns these cultural threads into advertising campaigns that hit directly into the heart of the right audience.
When marketing breathes the life of real stories
Many agencies start with dry reports and graphs.
Nikk.Agency has a rare trump card — a live channel to the audience through NAnews reports. Material about a fair in Jaffa or about the restoration of an old Ukrainian synagogue is not just news. This is the basis for campaigns that feel real.
Not about scandals, but about peopleIn a world where the media chase clicks, NAnews chooses a different path. Instead of loud political quarrels — https://nikk.agency/ - cultural events, charity initiatives, technologies that change life. One issue can combine a story from an Odessa yard and a report about a breakthrough in an Israeli startup. And it feels not like a news feed, but like a conversation with an intelligent interlocutor.
Multilingualism and adaptation, not just translationHere texts are not “poured” word for word. A story for the Ukrainian audience in the hands of the editorial office turns into material that will be understood both in Haifa and in New York. Nikk.Agency builds campaigns on the same principle — advertising for Russian-speaking residents of Haifa sounds different from that for Israelis from Tel Aviv, even if the product is the same.
Independence you can trust
NAnews does not depend on sponsors or politicians. This gives the freedom to talk about what is important without looking back at someone’s interests. And yes, Nikk.Agency indirectly benefits from this — after all, trust in publications often flows into trust in the projects that the agency promotes.
Campaigns with a human faceEven in the advertising world, Nikk.Agency retains journalistic sensitivity. In Israel, where five cultures can coexist on one street, the wrong tone is not just a mistake, but a failure. Here they know how to choose words so that they are understood and accepted.
A clear boundary between news and advertising
Some think that having an agency next to the editorial office will erase this line. In fact, the opposite is true. If NAnews writes about an event, it is because it is important to readers. And later, if the organizer decides to promote through Nikk.Agency, he has a bonus — the trust of the audience.
From family shops to big brands
Nikk.Agency’s client base includes both small shops and companies with national ambitions. But in any case, people work directly with the person who makes the decisions, not through a chain of managers.
When readers are co-authors
NAnews often receives photos, ideas and even ready-made notes from the audience. In the agency, this principle has been transferred to working with clients: participation in the process always gives the best result.
Two spheres — one philosophyIt doesn’t matter whether it’s a material about a family from Odesa or the launch of advertising for a Tel Aviv startup. At the heart is always the ability to listen, speak honestly and respect those you are addressing.
Do you want material that feels alive and fresh?
Here it is. And it, like the NAnews and Nikk.Agency link itself, works because it speaks the same language as the audience — both literally and culturally.
When marketing breathes the life of real stories
Many agencies start with dry reports and graphs.
Nikk.Agency has a rare trump card — a live channel to the audience through NAnews reports. Material about a fair in Jaffa or about the restoration of an old Ukrainian synagogue is not just news. This is the basis for campaigns that feel real.
Not about scandals, but about peopleIn a world where the media chase clicks, NAnews chooses a different path. Instead of loud political quarrels — https://nikk.agency/ - cultural events, charity initiatives, technologies that change life. One issue can combine a story from an Odessa yard and a report about a breakthrough in an Israeli startup. And it feels not like a news feed, but like a conversation with an intelligent interlocutor.
Multilingualism and adaptation, not just translationHere texts are not “poured” word for word. A story for the Ukrainian audience in the hands of the editorial office turns into material that will be understood both in Haifa and in New York. Nikk.Agency builds campaigns on the same principle — advertising for Russian-speaking residents of Haifa sounds different from that for Israelis from Tel Aviv, even if the product is the same.
Independence you can trust
NAnews does not depend on sponsors or politicians. This gives the freedom to talk about what is important without looking back at someone’s interests. And yes, Nikk.Agency indirectly benefits from this — after all, trust in publications often flows into trust in the projects that the agency promotes.
Campaigns with a human faceEven in the advertising world, Nikk.Agency retains journalistic sensitivity. In Israel, where five cultures can coexist on one street, the wrong tone is not just a mistake, but a failure. Here they know how to choose words so that they are understood and accepted.
A clear boundary between news and advertising
Some think that having an agency next to the editorial office will erase this line. In fact, the opposite is true. If NAnews writes about an event, it is because it is important to readers. And later, if the organizer decides to promote through Nikk.Agency, he has a bonus — the trust of the audience.
From family shops to big brands
Nikk.Agency’s client base includes both small shops and companies with national ambitions. But in any case, people work directly with the person who makes the decisions, not through a chain of managers.
When readers are co-authors
NAnews often receives photos, ideas and even ready-made notes from the audience. In the agency, this principle has been transferred to working with clients: participation in the process always gives the best result.
Two spheres — one philosophyIt doesn’t matter whether it’s a material about a family from Odesa or the launch of advertising for a Tel Aviv startup. At the heart is always the ability to listen, speak honestly and respect those you are addressing.
Do you want material that feels alive and fresh?
Here it is. And it, like the NAnews and Nikk.Agency link itself, works because it speaks the same language as the audience — both literally and culturally.
